Advertorial campaign to change the perception of Micro Scooters.
The concept of a time trail race was created in collaboration with Nike to align the brand with a more fitness orientated target audience. The race requires the ‘Blaze the trail’ app to scan check points starting at the Nike store, Oxford Circus, and ending at the Olympic park, for a chance to win funding for your creative project and custom micro scooter.
Canon EOS 500D
Body of work:
Identity concept & creation
Wayfinding & signage